The Importance of Branding And Packaging in Exports

The Importance of Branding And Packaging in Exports

Well said by Steve Jobs, “Packaging can be theatre; it can create a story.”  Branding and packaging play a crucial role in giving products an identity, much like a name gives identity to a human being. Can you imagine meeting someone without knowing their name? Would you trust such a person? Of course not! Similarly,…

Celebrate International Women’s Day with Paapos

Celebrate International Women’s Day with Paapos

Maya Angelou once said, “How important it is for us to recognize and celebrate our heroes ans she-roes!” It’s not about women it’s for women. It’s not about feminism it’s about equality and equity. Women mean the FUTURE, growth, happiness, and wealth. From a daughter to a grandmother she never sits back and fades away,…