What are Incoterms and its Benefits?

What are Incoterms and its Benefits?

Incoterms (International Commercial Terms) are a standardized set of trade terms that define the responsibilities of buyers and sellers in international trade (export). They were published by the International Chamber of Commerce (ICC) in 1936 to provide a common language for traders, helping to prevent misunderstandings and disputes by clarifying each party’s obligations regarding delivery,…

The Importance of Branding And Packaging in Exports

The Importance of Branding And Packaging in Exports

Well said by Steve Jobs, “Packaging can be theatre; it can create a story.”  Branding and packaging play a significant but crucial role in giving products an identity, much like a name gives identity to a human being. Can you imagine meeting someone without knowing their name? Would you trust such a person? Of course…